The Apprentice Season 10
Just another WordPress.com siteWall Street Journal Article: Trump’s ‘Apprentice’ Confronts the Recession
SEPTEMBER 9, 2010, 8:29 P.M. ET, By AMY CHOZICK
http://online.wsj.com/article_email/SB10001424052748704644404575482233333728878-lMyQjAxMTAwMDEwMjExNDIyWj.html
NBC's Donald Trump
Nothing about Donald Trump‘s gilded condos, private helicopters or jaunts around the golf course scream recession, but that’s exactly what The Donald will focus on in the latest episode of his reality show “The Apprentice.”
“Two years ago it began, an economic crisis that swept the world,” Mr. Trump says in the voiceover opening of the 10th season premiere on NBC Sept. 16. This time the Mark Burnett-produced reality contest handpicked 16 contestants all hard hit by the economy.
A woman who used to be a corporate lawyer now sells cupcakes for $2 a piece out of a hot pink truck. A financial advisor laments that there’s no “Plan B” if he doesn’t win the prize of becoming Mr. Trump’s apprentice. A man who owned a construction company had to sell his house and all his belongings when the housing went bust.
“The Apprentice” is one of the network’s longest-running and best performing reality series, but ratings have sagged. Eight million viewers watched the show each week in the season that ended in May, down from 21 million in 2004, according to Nielsen Co.
NBC executives made the decision to shift the focus to the economy. Last year they approached Mr. Burnett and said “‘what if we found a bunch of these people who were high fliers and put themselves out there on TV?’” Mr. Burnett recalls.
Paul Telegdy, NBC’s head of alternative programming, says the show is getting back to basics with non-celebrity contestants vying for a job. “It’s the ultimate distressed job market,” Mr. Telegdy says. “People aren’t fantasizing about winning the lottery. They’re fantasizing about a well paid job with some real prospects.”
Mr. Burnett says requests for a spot on “The Apprentice” have skyrocketed lately, a fact he attributes to a national unemployment rate of nearly 10%. (“Celebrity Apprentice,” on which middling stars compete to raise money for a favorite charity, will return mid-season.)
“Okay, we’re dealing with the tanking economy and people who are not doing well in their lives, but they have to understand that part of life is pressure.”
Lately, reality shows have been moving away from bug eating and tawdry staged catfights to kinder, more recession friendly fare. One of the few reality shows to break out in recent years is CBS‘s “Undercover Boss,” a documentary-style show that follows disguised chief executives who do the lowest jobs within their companies. “School Pride,” a reality series that premieres on NBC this fall, follows communities as they redo impoverished schools.
Mr. Trump is in a unique position to impart business advice to the financially distressed. Over the years his real estate empire has experienced highs and lows often rooted in the U.S. economy’s boom and bust cycles. In 1991 Mr. Trump’s Taj Mahal Casino Resort in Atlantic City, NJ went into bankruptcy protection. A year later the Trump Plaza casino, also in Atlantic City, followed. Last year, Trump Entertainment Resorts, Inc., a holding company that manages hotels and casinos, filed for Chapter 11 protection. “I was in trouble in the early 1990s but you fight back,” Mr. Trump says. “We have a couple people [on the show] who did well but gave up and they were gone.”
On Thursday, Mr. Trump proposed to buy out one of the major investors in the real estate group that controls the Lower Manhattan site of the controversial proposed mosque and Islamic cultural center.
Mr. Burnett, the British reality show producer known for such hits as “Survivor” and “Are You Smarter than a Fifth Grader?” said he wouldn’t consider casting contestants who had tried out for other reality shows. “If you want to be on ‘The Apprentice’ and work with Donald Trump, you wouldn’t have applied for ‘The Bachelor’ or ‘Big Brother,’” he says.
Is it hard for Mr. Trump to coldly utter his token “You’re fired!” to contestants who have already been knocked down? “It’s about who can handle the pressure,” Mr. Trump says. “Okay, we’re dealing with the tanking economy and people who are not doing well in their lives, but they have to understand that part of life is pressure.”
Unlike previous seasons the show will match contestants with mentors and provide viewers more follow up on how they fared after they left the series. Still, Mr. Burnett says “This won’t be Donald giving you a hug.”
Follow Amy Chozick on Twitter at @amychozick
Write to Amy Chozick at amy.chozick@wsj.com
Candidates Breaking News: NBC, DONALD TRUMP AND MARK BURNETT INTRODUCE 16 CANDIDATES
NBC, DONALD TRUMP AND MARK BURNETT INTRODUCE 16 CANDIDATES TO COMPETE ON NEW EDITION OF ‘THE APPRENTICE,’ PREMIERING SEPTEMBER 16 (9-11 P.M. ET) Released by NBC – [08/26/10 - 07:10 AM]
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]
Candidates Hit Hard by Economic Downturn Fight Back to Rebuild Their Careers
NEW YORK – August 26, 2010 – NBC, Donald Trump and Mark Burnett offer 16 economically challenged candidates the opportunity to compete for the ultimate second chance at reviving their careers when the boardroom reopens for a 2-hour premiere on Thursday, September 16 (9-11 p.m. ET). This group of uniquely talented and fiercely competitive candidates will compete over 13 weeks to become “The Apprentice.” Each of these 16 candidates is deserving of a fresh start and will have to battle it out with each other as they fight to prove they have the guts and determination to confront the toughness of each challenge and survive Donald Trump’s final judgment. Among the candidates – all of whom have been adversely affected by the economic downturn – include the unemployed, struggling business owners and recent college graduates.
“I am very excited to have the civilian version of ‘The Apprentice’ back on the air this fall,” said Donald Trump, executive producer. “The new edition will combine the realities of today’s economic downturn with the grittiness, drama and excitement of the original series. Each of this season’s 16 contestants has been hit hard by the economy and they are fighting back; fighting for a chance to rebuild their careers and for one savvy contestant, the career opportunity of a lifetime — to come and work for me. They have nothing to lose and everything to gain!”
This season Trump’s mission to put America back to work results in a re-directed focus aimed at improving the lives of all the candidates with more meaningful rewards. Each Project Manager will be awarded a one-on-one meeting with some of America’s best-known business leaders and CEOs. The 16 candidates have the opportunity to network with sponsors, executives and guest stars to expand their networking base and create potential new career opportunities.
“I am so proud to be able to bring back the original version of ‘The Apprentice,’” said Mark Burnett, the show’s creator. “All across America, people are being affected by the economy and some of our most talented are still having a tough time finding employment. Thousands of people applied to be a part of The Apprentice and sixteen of the very best will compete for this incredible career opportunity. All of them embody the fighting, can-do spirit that remind us what the American Dream is all about.”
Following are the Season 10 candidates of NBC’s “The Apprentice.”
Tyana Alvarado, 41 (Miami, Fla.), was a successful real estate agent prior to the recession. She never imagined being unemployed for so long, yet has managed to adjust to a simpler way of life since losing her six-figure income. Alvarado currently resides in Los Angeles, Calif. and is proud to hold the title of Miss Cougar California, where she feels she can use her brains and her beauty to redefine the perception of a “cougar.” During her time off last year, she took advantage of fulfilling some of her “bucket list” travel locations on the smallest of budgets.
Kelly Smith Beaty, 30 (Fayetteville, Ga.), born in North Carolina and raised in Georgia, received her Bachelor of Arts in political science from Spelman College and her Masters in Public Communication from American University. Beaty worked in the press office for the Governor of Georgia and was previously employed in the Atlanta office of a global public relations firm, where she was laid off. She was recently named one of the city’s “Power 30 Under 30.” Her expectation of purchasing her dream condo and car on her 30th birthday was abandoned when she lost her job, and now lives with her parents. Beaty is an avid supporter of “Living Water For Girls,” which is a rehab center that rescues and restores abused girls. She is an active member of Delta Sigma Theta Sorority,Inc., a public service organization, and is a founding member of the “Next Wave Society,” the young professionals auxiliary of the world famous Georgia Aquarium.
Poppy Carlig, 24 (Richmond, Calif.), a recent Stanford graduate, who has a Bachelor of Arts in Human Biology and Master’s in Sociology, hasn’t been able to secure a full time job in her chosen field. She was offered a job doing breast cancer research, but unfortunately due to the economic recession, the funding fell through. Carlig currently lives in Richmond, California with her parents and works as a part time caretaker for her grandmother. As a competitive synchronized swimmer, making the Olympic training squad and winning 4 NCAA championship titles in college, Carlig is ready to use her competition skills.
Stephanie Castagnier, 34 (Chicago, IL), born and raised in Montreal, has been a fighter since a very young age. Having both her parents pass away from AIDS when she was only a teenager, Castagnier started her career by putting herself through college at McGill University while working full time. Since then, she has worked as a commercial banker, at which she found success at a young age and was ranked among the top commercial lenders in the country several years running. After being directly impacted by the effects of the recession in the financial sector, she is looking to take control of her life and be proactive in her career. Additionally, Castagnier founded Child Cause/Fear to Fire, a non-profit organization that provides a peer network to teens affected by AIDS and substance abuse by inspiring through the arts and has authored a book titled “Fear to Fire.” Castagnier is very athletic, a national speaker and continues to write.
Nicole Chiu, 27 (Palos Verdes, Calif.), graduated cum laude from the University of California, Irvine. She received her J.D. from Loyola Law School while holding the title of “Miss Los Angeles” and placing 4th Runner Up at the Miss California USA 2008 Pageant (part of the Miss USA Pageant). Determined to use her brains and beauty, Chiu left her law firm job, where she was miserable as an attorney, to prove that the recession can’t stop her from pursuing her dreams.
Alex Delgado, 43 (Santa Ynez, Calif.), a charismatic family man, has a background in mechanical engineering technology and worked as an inspector/materials testing technician. Due to the recent economic recession, he was laid off and began working as a tow truck driver to make ends meet. Delgado describes himself as a man of many passions who has owned a car restoration company, overseen various million-dollar projects and played in a rock band. He prides himself on his ability to take an idea, improve upon it, and see projects through from start to finish. Delgado resides in Santa Ynez, California with his wife and two kids.
Gene Folkes, 46 (Wylie, Texas), has a Bachelor of Science degree in Business from Morris Brown College and served in the US Air Force. Folkes previously worked at several high profile financial companies as a financial advisor. After being laid off, Folkes has been trying to get his own assisted living facility off the ground while living off of his savings and retirement. Folkes was born in Jamaica, grew up in the Midwest, and currently resides in Wylie, Texas. He is an avid motorcycle enthusiast and cigar aficionado.
Wade Hanson, 33 (Woodbury, Minn.), the self-taught real estate mogul spent 11 years honing his real estate skills. His career garnered him recognition as he was named one of the “Top 30 Realtors Under 30″ in the country. A Woodbury, Minnesota resident and father of two, Hanson is an avid big-game hunter and golfer. He also loves serving as a coach for his daughter’s ice hockey team. Hanson maintains a positive attitude and he insists he will bounce back from the recession because he is a winner.
David Johnson, 34 (Portage, Mich.), embodies the image of the All-American family man. The Navy veteran, part-time stand-up comedian and once successful account manager, married his high school sweetheart and is father to five children. Johnson, a Portage, Missouri resident, once had two houses and could buy his family whatever they desired, and in today’s recession has become an unemployed family man who can’t pay his mortgage and is determined to prove to his children that he is still a great provider.
Brandy Kuentzel, 30 (San Francisco, Calif.), received her Bachelor of Arts in Political Science from UCLA and her Juris Doctorate from the University of Chicago Law School. After working as a corporate attorney for a prestigious international law firm, she co-founded a mobile cupcake business in the San Francisco Bay Area. This entrepreneur is now ready to launch a more challenging and rewarding career. Kuentzel is a vegetarian and an avid supporter of animal rights. She also loves the outdoors and runs several miles a day.
Steuart Martens, 27 (Washington, D.C.), born and raised in Washington DC, was the successful owner of four companies. Unfortunately, as the economy took a downturn, Martens was forced to close down two of his companies and lay off his entire staff. A serial entrepreneur, he is always looking for the next big business venture opportunity. Martens attended Purdue University on a swimming scholarship and received a Bachelor of Science in business. He also made it to the Olympic trials for swimming and is heavily involved in DC government.
Liza Mucheru-Wisner, 30 (Corpus Christi, Texas), was born in Kenya and was part of the Kenyan National Golf team and was recruited to play golf at Texas A&M University-Corpus Christi. She completed her education and received her Masters degree while simultaneously starting an educational technology company. However, her business venture fell victim to the recession and she is struggling to make it a success. Mucheru-Wisner, now a wife and mother of two, works hard to stay connected with her family in Kenya and Ireland and is looking for opportunities to grow and expand her business. She is an avid fan of golf and is a belly dancer and aerobics instructor on the side.
Clint Robertson, 40 (Austin, Texas), received a Bachelor of Business Administration in Accounting from Texas Christian University and a Juris Doctorate in Law from Southern Methodist University. Robertson went on to be a successful certified public accountant, real estate attorney and developer to having an estate sale where he was forced to sell a large amount of his family’s possessions due to the economy. Robertson and his family now split time between a friend’s guesthouse in Weatherford, Texas and another friend’s rental house in Post Falls, Idaho. Currently living off of credit, Robertson is also a strong believer in God and spends much of his free time with his wife of 18 years and their three boys.
Mahsa Saeidi-Azcuy, 29 (Brooklyn, N.Y.), works as an Assistant District Attorney in Brooklyn, New York and is the host of two web-shows on the side. Dealing with the financial pressures of being the sole breadwinner in her family, Saeidi-Azcuy has gained personal strength in this economic downturn. Before receiving her J.D. at Brooklyn Law School, Saeidi-Azcuy studied Biology at the University of Virginia and film at the New York Film Academy. She passionately fights to promote justice and is obsessed with beauty, hair and style secrets.
Anand Vasudev, 31 (Tampa, Fla.), worked for a very lucrative private firm managing several large multi-million dollar real estate investments. The successful Emory University graduate, whose past career accomplishments also include being the youngest person to be promoted to a senior role at a Fortune 500 company, thought he was “indispensable” to his firm because of the high level of expertise he had developed over the years. His eventual layoff came to him as a huge shock, yet was very motivating. In the face of adversity, Anand followed his dream and moved to New York City, where today he is a struggling entrepreneur trying to launch an innovative new vitamin-infused wine company, while still also looking to get involved in media and entertainment business. He is finding it rather difficult amidst today’s economic environment and hasn’t taken a salary in over a year. An avid sports fan, Vasudev currently resides in New York City.
James Weir, 31 (New York, N.Y.), a Duke graduate who received his law degree from Georgetown, was an associate at a world class law firm in New York City until he was laid off more than a year and a half ago. Weir went from successful attorney living in the West Village to unemployed couch surfer. Unable to find a new job, he spends his time volunteering in New York.
“The Apprentice” is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.
Read more: Breaking News – NBC, DONALD TRUMP AND MARK BURNETT INTRODUCE 16 CANDIDATES TO COMPETE ON NEW EDITION OF ‘THE APPRENTICE,’ PREMIERING SEPTEMBER 16 (9-11 P.M. ET) | TheFutonCritic.com http://www.thefutoncritic.com/news/2010/08/26/nbc-donald-trump-and-mark-burnett-introduce-16-candidates-to-compete-on-new-edition-of-the-apprentice-premiering-september-16-9-11-pm-et/20100826nbc01/#ixzz0xjIN9fPi
Kenyan Native Among The 16 Competitors In NBC’s New Edition Of ‘The Apprentice’ Premiering Sep 16
“I am very excited to have the civilian version of ‘The Apprentice’ back on the air this fall,” said Donald Trump, executive producer. “The new edition will combine the realities of today’s economic downturn with the grittiness, drama and excitement of the original series. Each of this season’s 16 contestants has been hit hard by the economy and they are fighting back; fighting for a chance to rebuild their careers and for one savvy contestant, the career opportunity of a lifetime — to come and work for me. They have nothing to lose and everything to gain!”
This season Trump’s mission to put America back to work results in a re-directed focus aimed at improving the lives of all the candidates with more meaningful rewards. Each Project Manager will be awarded a one-on-one meeting with some of America’s best-known business leaders and CEOs. The 16 candidates have the opportunity to network with sponsors, executives and guest stars to expand their networking base and create potential new career opportunities.
“I am so proud to be able to bring back the original version of ‘The Apprentice,’” said Mark Burnett, the show’s creator. “All across America, people are being affected by the economy and some of our most talented are still having a tough time finding employment. Thousands of people applied to be a part of The Apprentice and sixteen of the very best will compete for this incredible career opportunity. All of them embody the fighting, can-do spirit that remind us what the American Dream is all about.”
Among the candidates is Liza Mucheru-Wisner, 30, of Corpus Christi, Texas. Liza was born in Kenya and was part of the Kenyan National Golf team and was recruited to play golf at Texas A&M University-Corpus Christi. She completed her education and received her Masters degree while simultaneously starting an educational technology company. However, her business venture fell victim to the recession and she is struggling to make it a success. Mucheru-Wisner, now a wife and mother of two, works hard to stay connected with her family in Kenya and Ireland and is looking for opportunities to grow and expand her business. She is an avid fan of golf and is a belly dancer and aerobics instructor on the side.
By Admin [3] | Thu, 08/26/2010 11:46AM -0400
Source: http://www.mwakilishi.com
NEW SEASON OF NBC’S “THE APPRENTICE” WILL PREMIERE ON CNBC ON SEPTEMBER 17TH
Published: Wednesday, 25 Aug 2010 | 10:04 AM ET, By: Erin Kitzie
(ALL TIMES ARE IN ET)
A 2-hour season premiere of NBC’s “The Apprentice” will air on CNBC on Friday, September 17th at 8pm, and will repeat that evening at 12am.
Beginning September 24th, 12 one-hour episodes on the show will air on Fridays at 8pm/12am.
About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network’s Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC’s headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Source: http://www.cnbc.com/id/38344582/
The Apprentice (U.S. season 10)
The Apprentice 10 is the tenth installment of the United States version of the reality television series, The Apprentice. On March 17, 2010 NBC officially announced the renewal of The Apprentice for the fall of 2010.[1][2] For this season the show is going back to its regular version, with non-celebrities, for the first time since the 2006–07 television schedule.
Taping began June 1, 2010[3], with it ending on June 29, 2010.[4] The Apprentice will premiere on Thursdays from 10-11pm ET this fall.[5] The Apprentice will premiere for two hours on Thursday, September 16th, 2010 at 9-11pm ET![6]
Source: http://en.wikipedia.org/wiki/The_Apprentice_%28U.S._season_10%29
Wade Hanson – Twitter @WadeHanson
Wade Hanson @WadeHanson
Minnesota
My experience as a contestant on the 2010 season of NBC’s The Apprentice put me on the national map for media appearances as a real estate expert.
Stephanie Castagnier – Twitter @StephCastagnier
Stephanie Castagnier
Chicago / Montreal
The Apprentice 2010! Speaker, commentator, host, real estate banker & writer. Founder of Child Cause for teens affected by AIDS & substance abuse.
Liza Mucheru Wisner – Twitter @lizawisner
Liza Mucheru Wisner (@lizawisner) on Twitter
Corpus Christi, TX
Haba na haba hujaza kibaba!
Meet the New Candidates for Donald Trump’s 2010 Apprentice
Aug 19, 2010, Steven Fife
Lawyers, real estate professionals, and other businesspeople struggling due to the difficult economic times compete for a job opportunity with Donald Trump.
It’s been three years since there’s been a “regular” edition of NBC’s reality staple, The Apprentice (the past three editions of the Donald Trump job interview series have featured celebrities playing for their favorite charities).
This time, The Apprentice returns with an all-new theme – second chances. Each of the candidates, mostly made up of lawyers and real estate professionals (and even a Miss Cougar California), has been affected in some way by the economic decline. Many of them were once successful but have been laid off or fired from their jobs. Despite the hardships they’ve faced, the sixteen new candidates have the business sense and determination to succeed in the Big Apple, and are willing to do anything to be awarded the once-in-a-lifetime (six-figure) job opportunity with the Trump Organization.
As previously reported, in keeping with the new theme of giving talented business people second chances to be successful, the winning project managers will win one-on-one meetings with business leaders who will offer them advice to help them in their future careers.//
The Candidates
Among the sixteen candidates on The Apprentice 10 are:
Nicole “Nicki” Chiu, a 27 year-old litigation attorney from San Francisco, CA. This Asian beauty has competed in numerous local and state pageants and graduated from Loyola Law School in 2009.
Brandy Kuentzel, a 30 year-old corporate attorney from San Francisco, CA (originally from Anchorage, AK). Kuentzel graduated from the University of Chicago in 2006. She says she went from selling corporations to selling cupcakes.
James Weir, an unemployed lawyer from New York, NY. Weir is a graduate of Duke and Georgetown Universities. He was once a young associate at an international law firm, but has since lost his job. He wants to prove that he’s “not just a lawyer” and can handle anything that’s thrown at him.
Wade Hanson, a 42 real estate agent from Woodbury, MN. A few years ago, he “had it all,” but then he went into debt, became 30 pounds overweight, and decided to change his life.
Mahsa Saeidi-Azcuy, a 29 year-old former prosecutor from Brooklyn, NY. Although she was once the assistant district attorney for Kings County, Saeidi-Azcuy is now unemployed and admits it’s difficult to find a job.
Stephenie Castagnier, a 34 year-old commercial real estate banker and writer from Chicago, IL. Castagnier has also founded Child Cause Peer Network, a non-profit organization dedicated to helping teens affected by AIDS and substance abuse problems.
Liza Mucheru Wisner, a 30 year-old technology consultant from Corpus Christi, TX. This Nairobi, Kenya native founded a technology education advocacy program and is the associate director of a graduate studies program at Texas A&M University-Corpus Christi.
Anand Vasudev, 31, a former investment manager from New York City. He was once awarded the Tampa Bay Real Estate Professionals Top Young Talent Under 30 award and was the youngest Home Depot employee to be promoted from an associate to a senior role. Despite its immense business skills, Anand says he had it all, but lost it all, and he’s not fighting to get it all back.
Kelly Beaty, 30, a former account supervisor from Atlanta, GA. Beaty is currently unemployed, but wants to inspire other Americans to turn their luck around and make something of themselves.
James “Steuart” Martens from Washington, DC. This 27 year-old former swimmer from Purdue University is the founder and CEO of several companies in the food and beverage industry who admits that despite his early successes, the recession has negatively affected his profits.
J. Clint Robertson, 40, who worked in real estate from Fort Worth, TX. Robertson lost his job before going on the show and recalls going to work and abruptly being told it was his last day.
Tyana Alvarado, a 41 year-old real estate agent residing in North Hollywood, California. This Miami native lost her job and her fiancee within a short period of time. She was named the 2009 Miss Cougar California.
NBC is expected to release official biographical information of the candidates in late August-early September 2010.
When to Watch
The Apprentice 10 premiere has been re-scheduled to Thursday, September 16, 2010 at 10:00 p.m. on NBC. In the meantime, click here to view a promo of the new season.
For more information on the 2011 edition of The Celebrity Apprentice, please click here.
Mahsa Saeidi-Azcuy: Twitter @mahsaWho
Mahsa Saeidi-Azcuy – @mahsaWho
Brooklyn, New York
“Watch me kick some boardroom butt on The Apprentice, which premiers on Thursday, September 16 on NBC. I will passionately fight for justice & reveal the truth.”
Best Qualities – Bing Video
The Apprentice: Second Chances – Bing Video
